Jake Padilla
Good multi-media project - https://www.nytimes.com/video/style/100000005806771/japan-chicano-culture.html?playlistId=video/Most-Viewed
I think this is a very good multi-media. There are a lot of interesting shots of the various areas/events/people the host covers. The background music fits the environments shown throughout the video but is also cut in appropriate times where the dialogue has more emphasis. I also think transitions between footage and different shots were done very well. The story was concise, interesting, and enjoyable throughout.
Bad multi-media project - https://www.youtube.com/watch?v=uwvAgDCOdU4
This is just a very bad commercial. I'm sure most people are probably familiar with this and the backlash that Pepsi received, which I think was well deserved. For the most part, the commercial makes no sense. I believe it came across as extremely transparent, and an obvious ploy for Pepsi to try and capitalize on social issues of the time. The commercial has nothing to do with Pepsi, and the thought that a can of Pepsi would cause the civil distress shown in the commercial to instantly dissipate is absurd and does not accomplish anything that those behind it were going for.
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