Good Video Project: Start at 1:25
First of all this video is interesting because of the perspective. This is filmed in the point of view of someone experiencing Japan for the first time. The natural sound in this project is amazing and adds to every step of the story. The natural is edited to have a sort of rhythm that does match the music. The music adds a depth of emotion and almost nostalgia of good time even though the viewer may have never experienced this first-hand. The echos of the natural sound help add to this effect. Visually the shots are stunning and well crafted. There is a sense of balance in the shots and there is very good use of the rule of thirds. The color editing was amazing and everything that was important in the shot was brought out. There was good minimal use of head space and there were many unique shots that showed typical things in a new perspectives. Also the transitions were so smooth that the experiences this traveler went on all melded into one meta-experience.
Bad Video Project
This commercial for this mall is comically bad. First the music is terribly made and the singers are off beat and out of tune. This adds a very unprofessional sense to the commercial. The shots were terribly composed leaving out the important body of the singers and leaving way too much head room. The green screening behind the singers is very awkward and the mic is placed in front of their faces so a lot of that detail is blocked. I saw about 4 different text fonts in this video with 4 different shades of green which was disorienting and very unprofessional looking. Also that glitter effect was a cheap attempt to higher the quality of the video project but it ended up added to the unpolished look. There was no attempt to keep the shots in rule of thirds and instead were kept just in quite in the center.
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