This Ad by the DOT is very effective, because it uses the element of surprise both in the content and in how the video is shot to capture the audience and get their message across. The ad starts out with soft, uplifting music, and cuts smoothly from scene to scene, establishing the security and familiarity of ordinary car ads. After the accident, you hear cars honking and crash sounds. The scene itself shifts very fast, adding to the surprise of the video. It is a great example of how to make your video memorable, and keep your audience engaged.
Bad Multimedia Project:
This PSA school project is bad, because it goes all over the place. The music is patchy, the narration is boring, and the scenes cut too quickly from one to the other, and dont flow smoothly into each other. It's not well thought-out either.
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