Good
This is one of my favorite videos from Casey Neistat. What makes this video special and effective is the way Casey tells the story of his summit of Mount Aconcagua. He uses a diversity of shots from the actual summit, interspersed with video and voice over of him going over the footage and giving background. He structures the entire video around the idea of risk versus recklessness which makes the whole story relatable.
Poor
This video, aptly entitled terrible mall commercial, is an advert for a shopping center. What makes this a bad video is the choppy editing, awkward acting and performances of the vendors, all set to an annoying and unappealing beat-box beat. Additionally at the very end the graphics cover the face of the girl which is distracting.
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