Bad Video: Coca Cola School Advertisement Project
As the name of the video suggests, it is a school project video to advertise Coca Cola. The camera is shaky and unclear throughout the video, and there are a lot of juvenile sound effects interspersed at inadequate times. There are also many childish and flashy computer graphic effects that are also seem quite childish. The video at one point also splits into multiple screens for added humor and includes laugh tracks that are more abrasive and distracting rather than smoothly integrated. Even when the videographer zooms in on individuals or the product, the visuals are blurry and at awkward angles so that a lot of important details are cut off. The cuts seem random, and the overall "storyline" of the advertisement jumps around.
Good Video: Collecting the World: Inside the Smithsonian
This is a video by Great Big Story, which is actually one of my favorite channels on YouTube. It is a video network that does many short 3-10 minute documentaries on a variety of subjects, issues, individuals, animals, inventions, news etc. The network gives the viewers a large quantity of bite-sized stories to choose from and watch during those small windows of spare time interspersed throughout the day. There shots are very well done, with clear audio and smooth transitions to visual to visual. They use a variety of video techniques such as close ups, stills, filters, wide shots, series of quick frames, etc. and many of their shots have significant depths of fields, unique angles, and interesting perspectives. They do a very good job of hooking the audience right from the beginning, and the background music fits well with the pace of visual changes and story. The audio is always very clear and the sound effects match what is happening. There is never a lull in the video, everything is fast-paced but just enough to keep the audiences attention throughout the video.
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